Richard Ambrosius

An visionary advocate for ageless marketing, positive aging, proactive brain fitness and inclusionary marketing for over 30 years

In 1981, Ambrosius helped launch a movement when he founded a company specializing in marketing to those in life’s second half using an approach he called positive aging and later blended his approach with David Wolfe's Ageless Marketing philosophy. He was among the first consultants in the nation to specialize in the maturing market and aggressively counter aging stereotypes through his research, products, articles, lectures and workshops.

Dick is the author of The Art of the Positive, Choices & Changes…a positive aging guide to life planning, The Art of the Possible and co-author of Aging is a Series of Many Beginnings. He began his career in aging in 1976 as Director of an Area Agency on Aging in Iowa. In 1980, Dick was appointed by President Ronald Reagan as the youngest member of the National Advisory Committee to the 1981 White House Conference on Aging; and served as a delegate-at-large and blogger for the 2005 White House Conference on aging. He is widely published and has testified before Congress on several occasions.

He is the co-founder of a decade-old mature market think tank group, The Society, and is recognized as an authority on changing population trends and their impact on sales, marketing, customer service and management practices. He has trained, conducted focus groups for and consulted with a wide variety of Fortune 500 Companies corporations, nonprofits, government agencies, banking and professional associations in 49 states.

In 2010, he joined NeoCORTA, an innovative brain fitness company, as Vice Presiden of Outreach and Group Programs as a natural extension of 30 years promoting the benefits of positive aging. As a professional speaker, Dick blends humor and motivation with practical examples and creative problem solving. He has a BA and MA in Political Science and is a decorated Viet Nam veteran.