About a year ago, I was interviewed by Colin Milner, Executive Director of the International Council on Active Aging. This led to an opportunity to chair a year long work group on Rebranding Aging. The results of that process was presented at a strategy meeting at the Annual Meeting in San Diego earlier this month. As the plans are formalized, I will be sharing them on this blog. In the mean time, here is a link to the interview on ICAA TV:
Ambrosius on branding and marketing on ICAA TV
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